Forecasts for customized t-shirt printing are encouraging. According to a report from Credence Research, between 2017 and 2025, it is predicted that the t-shirt printing market will cross $10 billion with a 6.3% CAGR. On-demand t-shirt printing is prompting many entrepreneurs to start a T-Shirt business, especially since there are few start-up costs, no equipment to buy, and tons of potential. If you choose to sell your production online, costs will be even lower, with a major part of the revenue going to materials, manufacturing, and marketing costs.
Demand for customized t-shirts is rapidly increasing every year, and people are always looking for ways to stand out, meaning an original t-shirt design is a great way to express yourself. Other than that, companies are constantly searching for partnerships with vendors to implement their brand’s identity into custom-made t-shirts.
Starting your own T-Shirt printing company can be tempting. But you have to be careful – there are plenty of similar companies that make the competition stiff. Nevertheless, there are methods to help your business grow and succeed. Here’s how to start a T-Shirt business and the things you need to do to make it a successful brand!
Build A Functional Website
A professional website is crucial for a successful business. It not only needs to be functional but consumer-friendly. The major part of the online shopping experience is making an order. You must make sure it goes as smooth as possible, because a poor sales funnel can lose many valuable customers.
If you are working on a WordPress platform, mistakes can be easily avoided by using CaptainForm.com – a WordPress plugin that offers order forms. This technology eliminates unnecessary fuss and makes the page look more professional. Moreover, it saves you money and time as you don’t have to code it yourself.
Find Your Niche
As mentioned before, the t-shirt market is highly competitive, that is why you should concentrate on a specific niche. It might be cute animal photos, or music bands attributes, there are plenty of excellent ideas to implement for your brand.
A particular niche will help you to master one concept and make it compelling to the buyer. Additionally, you can combine your passion or hobby with that one significant idea.
Choose The Best Printing Technique
The printing method is essential because it’s one of the major parts regarding the quality of your products. A poor printing choice might cause complaints and dissatisfaction, as production will be short-lived and low quality. How to avoid that? First of all, printing method depends on the production quantity, if you are planning to manufacture less than 50 items, it is better to choose digital printing.
This type is more precise, works well with complicated designs and pictures. However, it is costly, thus if you are producing big amounts of garments, try using screen printing. It’s a more economical option, suitable for simple designs and large orders.
Use High-Quality Materials
As deciding on the right printing method, you also have to use high-quality materials. It is necessary if you want your company to look professional because no one wants to buy a t-shirt which gets loose after a first wash or colors other clothes.
Do thorough research on material manufacturers, ask for samples and try before using their service for your company. It is better to invest in a qualified vendor than later on lose valuable clients.
Communicate Your Idea
A great idea won’t reach its audience if you don’t communicate it, and a t-shirt business is not an exception. However, you have to target the right people, because even the perfect concept won’t make it if you choose the wrong audience. After you object your clients, find the proper channels to reach them.
Nowadays, it is common to broadcast ideas via social media, and we agree, it is an efficient way, but it might not work in case you are dealing with the older generation. In this case, try reaching them with more time-trusted advertising methods. All in all, by testing different channels you will find the ones that suit your business best.
T-shirt business is highly profitable if you invest time and effort to make the best of it. Without hard work, it’s hardly possible to build a prosperous company, but in the end it will pay off as your business starts to grow and thrive. Take the matter into your hands and build a successful t-shirt business!